Intro to Business students were active participants in exploring product distribution during their marketing unit. A video and discussion introduced the concept of distribution and highlighted both direct and indirect methods of distributing products. Then students were placed into groups to research the advantages and disadvantages of the five most common modes of transportation used for distribution, which include railways, roadways, airways, waterways, and pipelines. The highlight of the lesson was a team challenge in which students competed to be the fastest group to distribute their product (20 plastic easter eggs) using all 5 modes of transportation before safely arriving at the marketplace.
