Intro to Business class joined other business students in Fairbury as well as across the country in analyzing the Super Bowl Ads via an organized chat on Twitter. The day after the Super Bowl, students across the country viewed the Super Bowl Ads during class and tweeted their thoughts as they watched them. Using hashtags, students were able to view other students’ responses to the commercials.
Students were able to gain further knowledge about the business and marketing side of the Super Bowl. Class discussions and tweets centered around analyzing the target market of the commercials, the type of appeal being used in each ad, and of course which ones were the students’ favorites/least favorites. By participating in this activity, students were exposed to Twitter/Social media etiquette and shown the genuine value of using Twitter for educational and professional purposes. This activity also allowed students to see a wider perspective and helped them practice good digital citizenship.
